A casual discussion of what’s going on with our bad selves turns into an in-depth discussion on music business development and marketing! We touch on sponsored ads, social media post reach, analytics, process documentation, soliciting help when you need it, and above all, the client experience and how proud we are to be in this business.
Doug and Mojo’s special guest for Episode 40 is singer-songwriter D.K. Lyons, who brings with him a huge amount of insight into all of the issues facing today’s Indie Musician! We discuss DIY and studio music recording, marketing, music videos, the importance of social media engagement, and of course his love of Tom Petty, his musical and personal inspiration. Don’t miss this insightful interview!
Find D.K and all of his social links here: https://www.dklyonsmusic.com/
In Episode #27, the final installment of a series on how to get started in podcasting, Doug and Matt discuss branding and marketing, including how to find free and inexpensive tools for creating graphics, how to create and use a style guide for your social media and website, and how to leverage your circle of contacts and enlist their help for your team.