In Episode 44 of the Indie Music Podcast, Matt and Doug interview Matt Bacon, head of Dropout Media and co-host of the Dumb and Dumbest podcast. We talk about the life of a label executive, music PR, Taiwanese Baseball, and most importantly, what bands should be doing right now to increase their audience and reach.
A casual discussion of what’s going on with our bad selves turns into an in-depth discussion on music business development and marketing! We touch on sponsored ads, social media post reach, analytics, process documentation, soliciting help when you need it, and above all, the client experience and how proud we are to be in this business.
In Episode #27, the final installment of a series on how to get started in podcasting, Doug and Matt discuss branding and marketing, including how to find free and inexpensive tools for creating graphics, how to create and use a style guide for your social media and website, and how to leverage your circle of contacts and enlist their help for your team.